PR

"The Crafty Fox" logo

The Crafty Fox

Challenge: The Crafty Fox, a new restaurant opening in the Fox Street neighborhood in Fall of 2015, was looking for a PR partner with restaurant experience to get the neighborhood buzzing about the new restaurant and bar concept. Scream’s biggest challenge was to help the business be seen and heard amongst all the noise of Denver’s restaurant industry.

Process: After a tour of the taphouse and a meeting with the owners, Scream Agency created a “restaurant roll-out” plan for The Crafty Fox. An announcement release was the first action item and was distributed and pitched to local media and food editors. From there, we hosted editors and set up intimate beer/food pairings with the owners and influential foodies.

Results: The Crafty Fox quickly became one of the most “anticipated openings” — helping the brand stand out from the stiff Denver-metro competition. In the first month alone, press coverage included Westword, Eater, Confluence, and The Denver Post with a total circulation of 1,457,853 and a publicity value of $741,659.

The Crafty Fox Read More »

"Save the Poles" logo

Save the Poles: Eric Larsen

Challenge: Modern-day explorer, Eric Larsen, needed an agency to help him tell the story of the world’s last frozen place and inspire individual action against climate change. Through his “Save the Poles” expedition, he aspired to be the first explorer to reach the North and South Poles and the summit of Mt. Everest all in one year.

Process: Given our experience in the outdoor market and non-profit sector, Scream Agency helped develop sponsorship materials, launched an ethos website that included social communities, and developed a vigorous PR campaign that supported each leg of the expedition. Up against all odds, Eric completed his epic, three-part journey and reached his goal.

Results: Billions of people reached worldwide, millions of media impressions along with national outlet appearances, speaking engagements, and thousands of new followers both of Eric and the impact of climate change.

Save the Poles: Eric Larsen Read More »

"Wonderbound" logo

Wonderbound

Challenge: Carry On is a beloved full-length, contemporary dance, live music and multimedia experience brought to audiences by Paper Bird and Wonderbound. It needed to make an impression on the creative and critical eyes at the Western Arts Alliance Conference, as well as local media and audiences who had already reviewed and raved on the performance the previous year.

Process: Scream Agency delivered something that would leave an impression: love-letter-inspired postcards describing the show were wrapped tightly in a branded linen handkerchief and passed to conference attendees before they experienced the performance live. Scream’s PR team also got a front-page headline on the entertainment section of The Denver Post the week of the show, a raving review in Westword and interviews with the Huffington Post, 303 Magazine, 9News, and OpenAir.

Results: Scream Agency continued to handle Wonderbound’s PR for two more seasons as the dance company transitioned to their new location on Park Ave resulting in 12.4 million media impressions with a publicity value totaling 1.6 million.

Wonderbound Read More »

"Cushe footwear" logo

Cushe

Challenge: Scream Agency first met the Cushe team at the floor at the Outdoor Retailer Show in Salt Lake City. The independent thinking, design-led brand was looking for a fresh idea for their International Sales Meeting held in Las Vegas.

Process: Scream Agency’s first project for the brand was to create an “event to remember” for the Vegas event. Dubbed ‘Fire+Fly’, the event was held at Firefly Tapas restaurant, Fireball whiskey was served in mason jars, and Scream’s team was taken on a fly-high zipline ride over the strip.

Results: Since then, Scream Agency has landed Cushe on the cover of Outside Magazine, with features in SKI, Men’s Journal, and Footwear News. Over two years, we generated 151.8 million impressions with a publicity value of 1.4 million.

Cushe Read More »

"The Hotel Telluride" logo

Hotel Telluride

Challenge: The Hotel Telluride opened in September 2001 and the goal was clear: grab the consumer’s attention and get them in the door. The hotel already had one of the most beautiful backdrops in the state of Colorado — Telluride. Hotel Telluride needed Scream to let people know about them.

Process: By using Scream’s existing relationships with the media, Scream was able to promote the hotel’s special offerings, hotel events, and travel industry trend stories.

Results: The hotel has been published in many national magazines commending its upscale, luxury boutique appeal. These publications include, Town & Country, Travel & Leisure, Ski Magazine, The New York Times, Travel Holiday, and Sunset.

Hotel Telluride Read More »

"Aspen Sky Hotel" logo

Sky Hotel

Challenge: Sky Hotel, a Kimpton Resort, and 39 Degrees, a Kimpton Restaurant, are nestled in one of the hottest mountain destinations in the U.S. – Aspen, Colorado. Competition was not hard to find. The Sky Hotel needed to position themselves as the place to be.

Solution: For eight years, Scream Agency worked with the hotel to build and maintain a buzz around its chic environment, special events, and eclectic food and drink menu. Along with creative collateral development and social media assistance, Scream worked on media relations for the boutique hotel — coordination of Media FAMS, seasonal media tasting events to highlight new menu items at 39 Degrees and coordinated national media to stay on property during the annual Food and Wine Classic in Aspen, all alongside local, regional, and national media outlets.

Results:
(PR) Sky Hotel and 39 Degrees are known around the world as one of the top destinations for après ski. It has become a total sensory experience for locals, travelers, and celebs alike, with accolades received in USA Today, The New York Times, Men’s Health, Martha Stewart Weddings, GQ, Men’s Journal, Wine Spectator, Travel + Leisure, Playboy, and 5280.

(CSR) Post-renovation, we partnered with the Sky Hotel to create a campaign to generate awareness of the remodel as well as create a fundraiser to benefit a local HIV/AIDS organization. Scream Agency organized and facilitated a media tour with more than a dozen top-tier media contacts in travel, lifestyle, food & beverage, and outdoor industries. A media-specific HTML invite was created and distributed to over 300 national, local and regional press contacts in response to the party, its sponsor and beneficiary. A press release announcing the “Red Sky At Night” party was distributed to local and regional media to help raise awareness about the benefit party. The event raised over $2,000 for the Colorado AIDS Project and over 250 people attended the party. Media coverage was received in national, local and regional publications announcing the benefit as well as the hotel renovation.

Sky Hotel Read More »

Scroll to Top