PR Archives - Page 2 of 3

CPI Card Group

Challenge: As a global provider of payment solutions including EMV, card manufacturing and personalization, CPI partnered with Scream Agency to develop their website. Scream was also utilized to create a strategic PR plan to brand the company as a global leader in the payments market. With over 30 years of experience, and as CPI Card Group continued to grow in production, issuing 1.3 billion cards annually, it was Scream’s job to help CPI transition into a market still experimenting with their product.

Process: The innovation of the card chip was new technology so Scream needed to find a new way to market this product. As EMV Migration launched in the United States in October 2015, Scream Agency worked with print and broadcast media to position CPI as the thought leaders in the industry.

Results: CPI Card Group had articles published in the Wall Street Journal, The Los Angeles Times, Credit.com, Yahoo! Finance, Colorado Public Radio, The Denver Business Journal, PaymentsSource, and the company has been featured on CBS Evening News and Discovery Channel’s “How Do They Do It.” This all resulted in 497 million media impressions with a publicity value totaling $3.1 million

CPI Card Group Read More »

Simpson Property Group

Scream Agency

Challenge: Simpson Property Group, a fully-integrated real estate firm that provides services in multifamily property management, development, and construction, was opening two new properties in the trendy LoHi and RiNo neighborhoods in Denver and approached Scream Agency for public and event relations help to break into the booming market. The goal? To announce the opening of their leasing office in September 2014 while building buzz about the properties, set to open in 2015.

Process: Scream Agency worked with the Infinite Monkey Theorem, Denver’s urban winery located in the RiNo district, to create a First Friday hosted by Simpson Property Group. Guests enjoyed an evening on the wine lot, filled with music, food, socializing, and signature cocktails.

Results: From PR tactics and social posts to ad placements in community papers and newsletters and flyering, the event brought the busiest First Friday to the winery. Following the event, walk-ins to Simpson’s leasing office came in droves. Boosts in social page likes and 350 new neighbor friends who attended the party was more than enough to get the word out about Simpson Property Group.

Simpson Property Group Read More »

Perry’s Steakhouse

Scream Agency

Challenge: Perry’s Steakhouse & Grille, a Texas-based, family-owned group of award-winning steakhouses was looking to expand to the Denver market, specifically at the Park Meadows Retail Resort (a long time client of Scream’s)

Process: Working closely with the Houston agency, Scream created a buzz. From delivering twenty “pork drops” to local media outlets, to hosting an exclusive tasting and sneak peek to the ribbon cutting ceremony, Scream helped build a base of respect and admiration for the steakhouse.

Results: A successful opening and featured stories in the food section of the Colorado Springs Gazette, Denver Life Magazine, Denver Business Journal, Westword, Denver Eater, and many more. Overall, resulting in over $580k in publicity value.

Perry’s Steakhouse Read More »

Park Meadows

Scream Agency

Challenge: Colorado’s largest enclosed regional shopping venue — Park Meadows Mall — has over 175 retailers and 15 restaurants. The challenge for them was finding a way to encompass a massive place into one idea the public could identify with.

Process: Right before the holiday season hit, Scream became the Retail Resort’s partner in PR, pitching everything from new store openings and the hottest seasonal trends to Santa and his elves. Relationships were built with fashion editors, producers, and bloggers from across the state to spread Park Meadow’s stories.

Results: From local to regional press and from TV to print, we garnered 21.2 million impressions, a media value of nearly $500,000.

Park Meadows Read More »

Project Angel Heart

Scream Agency

Challenge: For over five years, Scream Agency was a key partner with Project Angel Heart, working closely with the team to bring awareness to everything from 2011’s Capital Campaign, to a giant noodle cutting to commence the grand opening of their new home to the 4th (and 5th) millionth meals served, to annual fundraisers including Dining Out for Life, Taste for Life, Art for Life, and Pie in the Sky.

Process: From day-to-day local media, event relations, and hosting media lunches with celebrity spokespeople Mondo Guerra and Pam Grier surrounding Dining Out for Life, to assisting with social media strategy and content creation. Scream Agency helped bring awareness to the nonprofit while creating a connection to the Denver community and surrounding areas.

Results:

(PR) 198 million media impressions with a publicity value totaling $1.8 million.

(Social) A 297% growth in their fan base with a 226% increase in audience engagement in six months.

(CSR) Over the five years of working as Project Angel Heart’s Agency of Record, Scream Agency donated over $10,000 in services to the nonprofit. The team spent time volunteering at the facility – packing meals alongside other volunteers. This hands-on experience provided inspirational stories for Scream to share with the media, and therefore, the community. The team has also attended Taste for Life, Art for Life, Dining Out for Life, and has been a participating Pie in the Sky team for five years running.

Project Angel Heart Read More »

Mt. Crested Butte Performing Arts Center

Scream Agency

Challenge: The board at the Biery-Witt Center at Mt. Crested Butte came to Scream Agency to help them raise awareness (and funds) to support their new state-of-the-art performance theatre.

Process: Scream Agency was hired to develop the brand, positioning, the new story, creative concepts, and PR. The fundraising kicked off with the summer “Believe” campaign with ads that ran and a new fundraising website.

Results: Millions were raised in just two summer months.

Mt. Crested Butte Performing Arts Center Read More »

The Women’s Foundation of Colorado

Scream Agency

Challenge: The Women’s Foundation of Colorado (WFCO) is a local organization whose goal is to create the reality that every woman in Colorado be economically self-sufficient, and every girl in Colorado is on the path to economic self-sufficiency in adulthood. WFCO came to Scream Agency to help build awareness for the Foundation as well as help increase fundraising efforts through press releases, case studies, marketing, branding, and advertising initiatives. They wanted their website to increase awareness of the issues affecting Colorado women, encourage donations, and be easy to update and manage. There was also an endowment campaign coming up that WFCO wanted to create some buzz about.

Process: Scream Agency developed a powerful new look through photography that featured the “face” of Colorado girls, coupled with bold headlines that quickly spread the word about the organization. Through pro bono efforts, Scream Agency has helped promote the various research, education, advocacy, and collaboration the foundation has implemented as well as create marketing initiatives to help increase grants through fundraising efforts.

Scream Agency developed a 15-month strategic plan (including print ads, social media, PR, and more) surrounding the idea that no woman is truly self-sufficient until she holds the strings to her own purse. The campaign “accessories” were several 31×35 in., fiberglass-resin, red purses that traveled to Colorado. Unveiled at WFCO’s annual luncheon in front of 2,400 women, an awestruck impression was made.

Results: The success of the campaign kept Scream Agency on as Agency of Record for the Foundation for another six years, working closely with the Foundation and leading the media efforts for their annual Luncheon, one of the largest fundraisers in Colorado. 125.6 million media impressions with a publicity value totaling $2.4 million.

The Women’s Foundation of Colorado Read More »

Scream Scram

Scream Agency

Challenge: Scream Agency attempted to break a Guinness World Record at its 7th Annual Scream Scram Run / Walk / Nordic Walk on Friday, October 27, 2006, in Washington Park, benefiting the Colorado Chapter of the National Multiple Sclerosis Society (NMSS).

Process: Scream Agency along with United Advertising Corporation (UAC) collected donated bags of candy corn until October 30, 2006 to be used to fill the exclusive Scream Scram vinyl-wrapped London Taxi created by UAC and specifically designed to promote the race. Participants, sponsors and donors were asked to bring a large bag or more of candy corn to help fill the taxi in an effort to break the world record. The bags were, in turn, donated to the Children’s Museum of Denver to be used at its Trick or Treat Street event Oct. 28 through Oct. 31.

Results: The race raised approximately $5,000 for MS and collected over 20,000 pieces of candy corn to assist in the world record attempt. Media coverage was received in the following media outlets: Denver Post, Rocky Mountain News, Advertising and Marketing Review, Westword, Denver Daily News, NBC’s Colorado & Company, and CBS News 4.

Scream Scram Read More »

Sierra Designs

Scream Agency

Challenge: Sierra Designs needed an agency to develop a full-service communications platform for its high-performance tents, sleeping bags, and technical outdoor clothing. The brand was also looking for a unique way to illustrate and create some noise about the company’s long standing brand heritage at its bi-annual industry tradeshow.

Process: Through concept development, advertising, tradeshow relations, dealer sales materials, community/athlete sponsorship events and an extensive PR program, Scream Agency helped the brand build loyalty and a new buzz. For the tradeshow portion of the project, Scream Agency came up with the idea to create 15 handcrafted, four-foot tall trail signs displaying brand heritage words such as “THE REAL DEAL”, “HAPPY TRAILS”, and “TAKE A HIKE” to be placed throughout the tradeshow floor. Additionally, the agency sought out an authentic auctioneer to “yodel” off the signs during the tradeshow to raise money for several different outdoor charities.

Results: The brand has received national, regional, and local coverage in hundreds of publications and on broadcast airways such as The Today Show, Backpacker, Outside, National Geographic Adventure, GearTrends, and many more.

The 45-minute live auction raised over $4,000 to benefit the various charities to help their missions and visions of getting people outdoors in a clean and safe environment. Scream Agency got the auction and unique trail signs written up in various industry publications including the Outdoor Industry Show Daily, OIA newsletter, SNEWS, Sportsonenewsource.com, and more.

Sierra Designs Read More »

Sherpani Bags

Scream Agency

Challenge: Sherpani, the first and only company in the outdoor industry dedicated to producing women-specific, urban, travel, fitness, and professional bags. Sherpani came to Scream Agency looking for help with building their brand and connecting with women looking for lifestyle handbags and packs.

Process: Scream Agency conducted a vigorous media campaign to showcase Sherpani’s products, while creating a sense of community.

Results: Sherpani’s brand has been seen in publications such as Health, Shape, American Baby, Campaign Life, Kids Today, and US Airways Magazine. Scream’s role in Sherpani’s branding process resulted in 8.4 million media impressions with a publicity value over $1.3 million.

Sherpani Bags Read More »