Reach out and Read Colorado

Challenge: Reach Out and Read Colorado, a non-profit that advocates for childhood literacy, was in need of materials that empowered and supported new parents/caregivers to read aloud and encouraged an environment where healthy childhood development could occur for unborn children and infants. Scream was up for the challenge.

Process: First, a blended methodology of qualitative and quantitative research was conducted to create a baseline to evaluate the program’s effectiveness and impact. With this baseline established, Scream designed a story book that would encourage Parents to read to their unborn child, educate them on the benefits and be the tool they can use to begin reading out loud.

Results: Scream wrote and designed the book, helped create training materials for health care providers, and developed a unique landing page for the program.