Our University of Colorado Leeds School of Business Corporate Social Responsibility class took a road trip last week. Where? To two of the biggest brewers in our state, Odell Brewing and New Belgium Brewing Company. Why you ask? To taste beer of course. And hear about their corporate social responsibility initiatives. What did we learn?
- Marshmallows make a really easy, cost-effective sustainable holiday decoration.
2. The bathroom is always an excellent place to tell your CSR story.
3. That having a good culture, rooted in CSR values makes everyone smile.
Besides learning about the sustainability practices at the brewery (cans versus bottles, etc.), we also learned about HR and governance and what roles CSR plays in those departments. Best part? Seeing the cultures and brands that believe in businesses as a force for good. And oh yeah, getting a chance to taste a few of the newest brews out this winter. If sour is your thing, try the Odell Friek. I still have a soft spot for the top-seller 90 Shilling Ale.
Curious about CSR and what it involves for your business? Give me a shout (303-893-8608 ext. 202). We’d love to put our CSR education and experience to work.
Interested in going back to school for CSR? Now’s the time to enroll in the winter semester. Don’t wait too long, the application is due ASAP.