Revamping Your Visual Identity: A May Makeover for Branding Success As May blooms and spring is in the air, it’s the perfect time to breathe fresh life into your brand’s visual identity. Your visual identity is the face of your brand, communicating its personality, values, and essence to the world. A well-crafted visual identity can […]
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Navigating the Shadows: The Dangers of AI in Marketing & Advertising Author: Melanie Davidson As a marketer and storyteller, my curiosity about AI trends, its utility, and potential pitfalls has been constant and impossible to ignore. I am particularly interested in how our agency can effectively leverage AI while acknowledging its limitations. While I firmly
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Purposeful Marketing and Advertising Trends of 2024 As a B Corp creative marketing agency committed to driving positive change, we know business can be a force for good. We see it everyday and work hard to instill it in all of our work. As marketers and storytellers, we understand how the landscape is always changing.
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**THIS GIVEAWAY HAS NOW ENDED. THANK YOU ALL FOR SUBMITTING.** In the spirit of giving this holiday season (and because we are a B Corp), we at Scream Agency are launching the 20 in 20 Campaign where we are donating $20,000 of Scream Agency in-kind marketing/creative services in 2020 to an organization that is doing
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We live in a world where content is rapidly consumed, often simultaneously and on multiple platforms. As this trend continues, we are seeing the rise of podcasts in popularity as one of the primary sources of content but flying under the radar for advertisers. So how do we leverage Podcasts in Marketing? While there are
We can’t ignore CSR, nor the Gen Y + Gen Z audiences As you finalize your 2018 marketing budget, have you thought about plugging in a line item for corporate social responsibility? If not, now might be the time. Whether you’re a B2B company or a B2C brand, here’s why you want to take note:
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We in Denver should be very thankful to have not just one local dance company, but several here in our community. Scream Agency has had the opportunity to work with both the Colorado Ballet and Wonderbound brands over the years and we attended the opening season acts this Fall. Scream Agency: Colorado Ballet Case Study
Thankful for the Arts Read More »
Ah yes, it’s that season again. You know the one. The season that only comes every four years and brings with it such a hullabaloo that no one can escape the blaring images of multi-colored rings, panoramic venue shots, and tearful athletes. Social media has been buzzing about amazing feats of human endurance for the
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If you haven’t heard about Pokémon Go, you’ve either been wearing blinders for the last week or you’re lying to yourself. The augmented-reality app based around the beloved Pokémon characters already has more users than the ever-infamous dating app, Tinder (it’s good to see people have their priorities straight). Even more impressive, however, is that
Time to Pokéstop and Pikachoose Read More »
With the Cannes Lions wrapping up, I’m reminded of my own first run-ins with the finest creative that agencies have to offer. Growing up, my account executive mother decided to spearhead a Christmas Eve tradition for our family. Namely, attending a showing of The British Arrow Awards at the Walker Art Center in Minneapolis. While
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