|The Denver Business Journal|
"Shout it Out."
The Denver Business Journal recently got Lora on the horn to talk about our 15 years in business and how technology and social media have affected the way that we do business, targeting the right audience with the right message using the right channels. Check out the full interview on ‘Shout It Out’ in the May 18th issue.
|The Denver Egotist|
"Scream Agency's 2010 Year-In-Review."
For the second year in a row, Scream's holiday card (which was actually a video) captured the interest of The Denver Egotist, the sounding board for all things creative in Colorado and beyond. But the acclaim didn't stop there. The top PR-focused blog in town, Denver PR Blog, also found it post-worthy. A true testament to Scream's unabashed sense of humor, the video pokes fun at just about everyone, including the Boss Lady.
|"The Kids: Why Do You Have to Run, Mommy?" By Dimity McDowell
"When she was 4 years old, Amelia ran one race, the Scream Scram, around Halloween. Dressed as a butterfly, she ran the 100 meters as fast as she could, her antennae bobbing along. Afterward, she couldn't stop talking about it - and the gift bag. She hung her race number on her door. The following Monday, Ms. Jenny, her preschool teacher, told me she'd never seen Amelia so proud as when she recounted the race." READ FULL ARTICLE
|The Denver Egotist|
|"More Local Agency Holiday Stuff."
Every year, the holidays roll around again. And creative shops around the world are tasked with sharing a little extra (and hopefully creative) holiday cheer with friends and clients. The classic agency holiday card has taken on a variety of new forms (i.e. Elf Yourself) in recent years. In 2009, Scream's self-produced "Screamin' Holiday Hits" video made it to the top of the pile with The Denver Egotist, a locally-born, nationally-acclaimed advertising and marketing blog. READ FULL ARTICLE
|Advertising Marketing & Review|
|"Taking the Ride Into 2009"
The economy and its effects on the advertising industry are of primary importance at this time. What better way to take a look at 2009 than to gather four industry executives in a roundtable discussion on the subject? Lora Ledermann started Colorado-based Scream Agency in 1996 and spends her time developing s trategic and creative brand marketing, advertising, grassroots marketing and PR solutions for several clients. As a full-service studio, Scream's specialty is working with companies to develop instrumental grassroots advertising and PR tactics that truly affect the bottom line.
|"Popeye, Gumby Take Center Stage in BTB Campaign"
Classic cartoon characters conveyed a message of strength and flexibility, along with a healthy dose of humor, for a human resources consulting and organizational development firm that is winding down a year-long direct marketing effort with two boxed mailers. "There's only one other guy who is as flexible as Maher & Maher." Opening the box revealed a Gumby toy as well as promotional copy that said, "And he doesn't know much about the consulting and training business." The second phase started in the summer when a second box began mailing. "There's only one other guy who's as strong as Maher & Maher," appeared on its cover. A Popeye figurine was waiting inside the box where "But, he swears like a sailor" served as the message's continuation. "We have landed six new clients and four major new contracts from previously existing clients," Maher said. "Scream Agency, in Denver, put together the campaign."
|"Primal 'Scream': A Denver Shop is Heard"
With dot.coms leading the way, company names are getting more outrageous, and ad agencies are getting in on the act. Bam!, Scream and Jackhammer are among those using their name as a branding device. "We get weird prospect calling just off the name," says agency president Lora Ledermann. Ledermann says she really loves the agency name Scream, but much like Ground Zero's partners, she had to nail down the agency's mission and philosophy to overcome what is suggested.
|"Zoo Lends Animal Magnetism to Ad Awards"
The Denver Zoo and the animals who live there starred in many of the ads that earned top honors at this year's Halo Awards, presented Wednesday night by the Denver Advertising Federation. Scream Agency, one of Denver's newer advertising firms, received silver awards in the out-of-home advertising and fund-raising categories. Scream created the Scream Scram 5K race/walk, held Friday, to benefit the National Multiple Sclerosis Society.